Hello Jake. I think you are busy with lots of promotion these days, so it's great to talk to you. How is everything going?
Jake: Hi there, Thomas. It's going great, very busy but this is the way we want it, it's nice that the new album raises so much interest.
The Poodles just recorded their new album "Tour De force". Please tell us something about the album title, what does it mean?
Jake: The whole album is our Tour De Force. It's a power statement, a great achievement, we've been around for a while and feel we are stronger and more energetic than ever with the skills and experience to do what we want with the will to give life and love to this style of music and disrespectful enough to break the conventions we want that surrounds different genre of music. We are very proud of this great album and I hope you enjoy it.
The first thing I noticed was that your band-logo is gone. Why?
Jake: It's just a matter of layout, we tried to use the old logo in the new artwork but it didn't fit in. We will use the old logo too in other contexts but in the cover it felt nice and fresh to use this new one.
On your last album (“Performocracy”) you wanted to sound more epic and some songs felt a bit darker than usual. When I look at the new cover artwork it seems like this style will not change. So why did you choose this path? What can fans expect from the new material?
Jake: I think you'll find big parts of "Tour De Force" is really kick ass Rock'n'Roll, but I think we always had some epic and orchestrated material on all our albums, songs like "Shadows", "Rockstar", "Flesh and Blood", "Sweet Enemy" and "Love is all" so this element has always been around in my opinion and so it is on this album. But I very seldom think in genres when I write, I just go for things that give me goosebumps and stick to that.
Who was mostly involved in the songwriting process this time?
What was the most spectacular moment in your career with the Poodles?
Jake: There are so many, but one thing that come to mind is of course the moment we understood that we had reached through the TV screen in 2006 and went straight to the final in the Swedish Eurovsion, over night we were the rock band on everybody's lips in Sweden, another is the fantastic tour we did with Gotthard in 2007, and the first headline tour 2008, our first nr.1 on the album charts with "Performocracy" is a beautiful moment too (laughs) but as said, there are many moments to remember.
Jake: Yes we have conceder it being an album that should be done soon, but it's more important to do new original albums if you have the flow. This is something we have as a future plan.
You are a very successful band in your home country. When I look at the melodic rock/metal /sleaze/glam genre 70 percent of those bands come from Sweden. So what do you think? Why is this kind of music more popular in your country than anywhere else?
Jake: Yes this is a funny thing, we seem to have a aptitude to bring this genre into the future, but I think we have a long tradition of Swedish bands since way back, Europe, Yngwie Malmsteen, Talisman etc. I think many of the musicians like to play this kind of music, but it's not a massive genre in Sweden. Many of the new bands are well known outside Sweden among the dedicated fans to this kind of music, but not so commercially successful in Sweden.
After being years in the business, do you still care about reviews and other stuff from the media?
Jake: I am interested to know how people find our work and if I see an interview I often read it, but I don't google it and search reviews, this is something our webmaster and promo people do.
The final words are yours!
Jake: Thank you, I've been talking for a long time now so I'm pretty satisfied (laughs). I strongly suggest that you guys out there check out the new fantastic album and that we'll see you on the "Tour De Force" somewhere down the road!
Jake, thanks for the interview. I'm very looking forward to the new album and live-dates!